Category Archives: Ad Categories

Pepsi Revives No Matter How ‘Dead’ You Feel

Wonder how this will effect the ZomPoc?

Wonder how this will effect the ZomPoc?

Now this is perfect.  Pepsi is so powerful that it can revive even a dead person.  I do wonder how this will impact the ZomPoc?  Is this maybe how it all gets started?  Someone spilled a Pepsi over a grave and voila!  Zombie Apocalypse!

The product name is prominent.  The image is engaging and memorable.  It isn’t offensive (except to a very very small percentage of  viewers).  It is funny.

Well done Pepsi!  Nailed it!

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I Admit

Okay, with the American football Superbowl just past us again, I have to admit to my absolute hands down favorites of ads.  I am a sucker for Clydesdales.  If I won the lottery I would have a bunch of them.  And so…Budweiser gets my  vote for BEST. ADS. EVER.  I love their ads with their Clydesdales.  And the Superbowl ads of the horses being friends with a puppy and rescuing him….it doesn’t get any better.  It’s adorable.  Puppies.  Horses. Kindness. Love. Friendship.  I watch them over and over.  If they come on during a show, I stay and watch them instead of going for snacks.  Whoever does their ads definitely knows what they are doing.

For the best ads ever.   Budweiser you get the NAILED IT! award.

Here’s a link to their ads.  Go ahead.  Watch them.  You’ll feel good.

http://www.budweiser.com/our-ads.html

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McDonald’s In The Rain – Missed It!

McDonald's In The Rain - Missed It!

Husk vi også servere tørvejr – this Danish ad says to remember that McDonald’s also serves in dry weather. So…we pair a miserable day, and a woman who looks totally miserable with a product you want people to feel good about. MISSED IT

Anti-Fat Ad -French Ministry of Health – MISSED IT!

Anti-Fat Ad -French Ministry of Health - MISSED IT!

Missed It By That Much

Face it France. People turn away from things that gross them out. How many overweight people report feeling invisible a lot of the time because the world shuts them out. This doesn’t make someone want to lose weight. It just makes them turn the page.

Colon Cancer Screening – Missed It By That much

Colon Cancer Canada 50 ad

Colon cancer screening is critical but this ad looks more like it is promoting losing weight and you won’t get colon cancer. Giving people one more reason to avoid getting screened. Definitely missed it with this one. Too bad Canada.

Hair Removal Ad – Grossing Out the Buyers

Hair Removal Ad - Grossing Out the Buyers

Missed It By That Much!
The idea is obviously that the hair removal product is so easy and so effective that this man’s chest rug comes right off. But the alluding to skin pulling away from the body is too gross for words. Skinning this man alive – even if only a layer or two of his skin – is an image that probably doesn’t make most people think “oooo! great product”. And those that do think that..maybe are good folks to be your customers.

Believe It or Not..A Tampon Ad That is WOW! – Congrats O.B.

I hope this link works still.  This is worth seeing.

http://obtampons.ca/apology

Now, I’m beyond the need, so I was unaware that  O.B. had to take its Ultra tampons off the market.  This has got to be the greatest product apology ever.  Maybe the greatest apology of any type ever.

Not only is the apology stellar.  This is fun.  Imagine that.  An apology that is fun.  Try it with different names.  Kudos to the programmers that created it.

N.B.  At the end there was a coupon.  This is no longer available.

O.B….for creating the best product apology ad ever…you win the NAILED IT! award.

A Dog and a Dew

Who missed the Dog Dew connection when they approved this???

MISSED IT BY THAT MUCH!!

Once again I have to wonder….WHO approved this?  Seriously.   Do you really want people ordering a Dog Dew combo?  Mountain Dew has had a lot of clever and fun ads…but this one should have been tossed where dog do usually goes – on the trash pile.

Again, I get that any publicity can end up being positive.   But just how negative can an association be between things before subconsciously people start avoiding that product.

A lot of obvious nicknames and similar slogans come to mind:  ‘Poop a Dew’,  “Dew Doody’, among others.  And don’t even get me started on the sexual references that this combo brings to mind.

Here’s an idea.  If you want to stick to this line of advertising and marketing – here’s your next slogan:  “Dogs do Dew too!  Do you?”

So Mountain Dew, for the most unpalatable ad in a long time, the Missed It By That Much award is yours.

Cats! Fresh Cats and Kittens! Get ’em While They Are Hot!

“Nailed It” award goes to the Winnipeg Humane Society

Their new campaign to increase cat adoptions is creative, fun, funny, and engaging.   And, we hope, effective. Almost made me want to drive to Winnipeg to adopt one of their cats.  Except…I’m sure we have plenty right here.

Be sure to check out their buy one, get five free special!

View it.  Share it.  And go get a shelter cat.  Coming to a shelter near you.

http://www.dogwork.com/wphsb6

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