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Viagra Ad – Missed It By Being Too Publicly Personal

Viagra Ad - Missed It By Being Too Publicly Personal

Viagra made this clever ad. Apparently it is in a public place. It’s funny. But at least in the United States, most people are not going to want to turn the light on or off by grabbing his junk – at least not in front of other people. So, this light switch is destined to be a dusty unused, deliberately ignored embarrassment.

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McDonald’s In The Rain – Missed It!

McDonald's In The Rain - Missed It!

Husk vi også servere tørvejr – this Danish ad says to remember that McDonald’s also serves in dry weather. So…we pair a miserable day, and a woman who looks totally miserable with a product you want people to feel good about. MISSED IT

Anti-Fat Ad -French Ministry of Health – MISSED IT!

Anti-Fat Ad -French Ministry of Health - MISSED IT!

Missed It By That Much

Face it France. People turn away from things that gross them out. How many overweight people report feeling invisible a lot of the time because the world shuts them out. This doesn’t make someone want to lose weight. It just makes them turn the page.

Hair Removal Ad – Grossing Out the Buyers

Hair Removal Ad - Grossing Out the Buyers

Missed It By That Much!
The idea is obviously that the hair removal product is so easy and so effective that this man’s chest rug comes right off. But the alluding to skin pulling away from the body is too gross for words. Skinning this man alive – even if only a layer or two of his skin – is an image that probably doesn’t make most people think “oooo! great product”. And those that do think that..maybe are good folks to be your customers.

A Dog and a Dew

Who missed the Dog Dew connection when they approved this???

MISSED IT BY THAT MUCH!!

Once again I have to wonder….WHO approved this?  Seriously.   Do you really want people ordering a Dog Dew combo?  Mountain Dew has had a lot of clever and fun ads…but this one should have been tossed where dog do usually goes – on the trash pile.

Again, I get that any publicity can end up being positive.   But just how negative can an association be between things before subconsciously people start avoiding that product.

A lot of obvious nicknames and similar slogans come to mind:  ‘Poop a Dew’,  “Dew Doody’, among others.  And don’t even get me started on the sexual references that this combo brings to mind.

Here’s an idea.  If you want to stick to this line of advertising and marketing – here’s your next slogan:  “Dogs do Dew too!  Do you?”

So Mountain Dew, for the most unpalatable ad in a long time, the Missed It By That Much award is yours.

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