Husk vi også servere tørvejr – this Danish ad says to remember that McDonald’s also serves in dry weather. So…we pair a miserable day, and a woman who looks totally miserable with a product you want people to feel good about. MISSED IT
Wendy’s fast food restaurant had a mega superstar with the little old lady who kept asking “Where’s the beef?” about every other fast food restaurant’s hamburgers.
Alka Seltzer. Of all things. A stomach acid medicine. Had one of the most successful marketing campaigns ever.
Here’s a link to hear Sammy Davis Jr. singing it.
Sometimes an ad should just fail, and doesn’t. McDonald’s new ad campaign comparing anything great to being ‘the egg mcmuffin’ of it’s category. Such as “Wow, that song was the Egg McMuffin of rock!” I laughed when I saw this commercial. No really. Not in derision. It made me laugh for real.
And then, this morning I knew McDonald’s had a winner. I was taking my 15 year old daughter to school and we stopped (not at McDonald’s) to get a breakfast sandwich to eat on the way. Turkey sausage and eggwhite scrambled egg. My daughter commented on how great her sandwich was and in a moment that makes marketers weep with joy, we looked at each other and said “You mean it’s the Egg McMuffin of breakfast sandwiches!” Ironic since we were eating someone else’s breakfast sandwich. But the point was, the ad had not only stuck in our head, but we used it in a similar context.
This shouldn’t have worked. But, most of the best ads fall into that category. So McDonald’s, you nailed it!
Stinky! Stinky! Stinky! Hefty! Hefty! Hefty!
That’s the audio for a new Hefty trash bag commercial. Wow. Do they really want that association? Everytime I think of Hefty I should think stinky? I get the point. Hefty takes care of the worst trash. But that commercial is so obnoxious that we mute it when it comes on. And guess what Hefty folks? If we muted it, we aren’t watching it either. Auditory memories are strong. You just associated your product with an extremely negative auditory memory. Wise up. When people go shopping for trash bags they don’t buy the one they have a negative association with.
For coming up with the worst possible association for a trash bag, Hefty gets the “Missed It By That Much” Award