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Pepsi Revives No Matter How ‘Dead’ You Feel

Wonder how this will effect the ZomPoc?

Wonder how this will effect the ZomPoc?

Now this is perfect.  Pepsi is so powerful that it can revive even a dead person.  I do wonder how this will impact the ZomPoc?  Is this maybe how it all gets started?  Someone spilled a Pepsi over a grave and voila!  Zombie Apocalypse!

The product name is prominent.  The image is engaging and memorable.  It isn’t offensive (except to a very very small percentage of  viewers).  It is funny.

Well done Pepsi!  Nailed it!

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I Admit

Okay, with the American football Superbowl just past us again, I have to admit to my absolute hands down favorites of ads.  I am a sucker for Clydesdales.  If I won the lottery I would have a bunch of them.  And so…Budweiser gets my  vote for BEST. ADS. EVER.  I love their ads with their Clydesdales.  And the Superbowl ads of the horses being friends with a puppy and rescuing him….it doesn’t get any better.  It’s adorable.  Puppies.  Horses. Kindness. Love. Friendship.  I watch them over and over.  If they come on during a show, I stay and watch them instead of going for snacks.  Whoever does their ads definitely knows what they are doing.

For the best ads ever.   Budweiser you get the NAILED IT! award.

Here’s a link to their ads.  Go ahead.  Watch them.  You’ll feel good.

http://www.budweiser.com/our-ads.html

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McDonald’s In The Rain – Missed It!

McDonald's In The Rain - Missed It!

Husk vi også servere tørvejr – this Danish ad says to remember that McDonald’s also serves in dry weather. So…we pair a miserable day, and a woman who looks totally miserable with a product you want people to feel good about. MISSED IT

Anti-Fat Ad -French Ministry of Health – MISSED IT!

Anti-Fat Ad -French Ministry of Health - MISSED IT!

Missed It By That Much

Face it France. People turn away from things that gross them out. How many overweight people report feeling invisible a lot of the time because the world shuts them out. This doesn’t make someone want to lose weight. It just makes them turn the page.

Hair Removal Ad – Grossing Out the Buyers

Hair Removal Ad - Grossing Out the Buyers

Missed It By That Much!
The idea is obviously that the hair removal product is so easy and so effective that this man’s chest rug comes right off. But the alluding to skin pulling away from the body is too gross for words. Skinning this man alive – even if only a layer or two of his skin – is an image that probably doesn’t make most people think “oooo! great product”. And those that do think that..maybe are good folks to be your customers.

A Dog and a Dew

Who missed the Dog Dew connection when they approved this???

MISSED IT BY THAT MUCH!!

Once again I have to wonder….WHO approved this?  Seriously.   Do you really want people ordering a Dog Dew combo?  Mountain Dew has had a lot of clever and fun ads…but this one should have been tossed where dog do usually goes – on the trash pile.

Again, I get that any publicity can end up being positive.   But just how negative can an association be between things before subconsciously people start avoiding that product.

A lot of obvious nicknames and similar slogans come to mind:  ‘Poop a Dew’,  “Dew Doody’, among others.  And don’t even get me started on the sexual references that this combo brings to mind.

Here’s an idea.  If you want to stick to this line of advertising and marketing – here’s your next slogan:  “Dogs do Dew too!  Do you?”

So Mountain Dew, for the most unpalatable ad in a long time, the Missed It By That Much award is yours.

“Where’s the beef?” Superstar

Wendy’s fast food restaurant had a mega superstar with the little old lady who kept asking “Where’s the beef?”  about every other fast food restaurant’s hamburgers.

 

 

Plop Plop. Fizz Fizz – Superstar

Alka  Seltzer.  Of all things.  A stomach acid medicine.  Had one of the most successful marketing campaigns ever.

 

Here’s a link to hear Sammy Davis Jr. singing it.

The Egg McMuffin of Ads

Sometimes an ad should just fail, and doesn’t.  McDonald’s new ad campaign comparing anything great to being ‘the egg mcmuffin’ of it’s category.  Such as “Wow, that song was the Egg McMuffin of rock!”   I laughed when I saw this commercial.  No really.  Not in derision.  It made me laugh for real.

And then, this morning I knew McDonald’s had a winner.   I was taking my  15 year old daughter to school and we stopped (not at McDonald’s) to get a breakfast sandwich to eat on the way.   Turkey sausage and eggwhite scrambled egg.   My daughter commented on how great her sandwich was and in a moment that makes marketers weep with joy, we looked at each other and said “You mean it’s the Egg McMuffin of breakfast sandwiches!”  Ironic since we were eating someone else’s breakfast sandwich.  But the point was, the ad had not only stuck in our head, but we used it in a similar context.

This shouldn’t have worked.  But, most of the best ads fall into that category.  So McDonald’s, you nailed it!

Stinky Stinky Stinky

Stinky!  Stinky!  Stinky!  Hefty!  Hefty!  Hefty!

That’s the audio for a new Hefty trash bag commercial.  Wow.  Do they really want that association?  Everytime I think of Hefty I should think stinky?  I get the point.  Hefty takes care of the worst trash.  But that commercial is so obnoxious that we mute it when it comes on.  And guess what Hefty folks?  If we muted it, we aren’t watching it either.  Auditory memories are strong.  You just associated your product with an extremely negative auditory memory.  Wise up.  When people go shopping for trash bags they don’t buy the one they have a negative association with.

For coming up with the worst possible association for a trash bag, Hefty gets the “Missed It By That Much” Award

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