Category Archives: Bad Associations

Did you really want us to think of that when we think of you????

McDonald’s In The Rain – Missed It!

McDonald's In The Rain - Missed It!

Husk vi også servere tørvejr – this Danish ad says to remember that McDonald’s also serves in dry weather. So…we pair a miserable day, and a woman who looks totally miserable with a product you want people to feel good about. MISSED IT

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Anti-Fat Ad -French Ministry of Health – MISSED IT!

Anti-Fat Ad -French Ministry of Health - MISSED IT!

Missed It By That Much

Face it France. People turn away from things that gross them out. How many overweight people report feeling invisible a lot of the time because the world shuts them out. This doesn’t make someone want to lose weight. It just makes them turn the page.

Colon Cancer Screening – Missed It By That much

Colon Cancer Canada 50 ad

Colon cancer screening is critical but this ad looks more like it is promoting losing weight and you won’t get colon cancer. Giving people one more reason to avoid getting screened. Definitely missed it with this one. Too bad Canada.

Hair Removal Ad – Grossing Out the Buyers

Hair Removal Ad - Grossing Out the Buyers

Missed It By That Much!
The idea is obviously that the hair removal product is so easy and so effective that this man’s chest rug comes right off. But the alluding to skin pulling away from the body is too gross for words. Skinning this man alive – even if only a layer or two of his skin – is an image that probably doesn’t make most people think “oooo! great product”. And those that do think that..maybe are good folks to be your customers.

A Dog and a Dew

Who missed the Dog Dew connection when they approved this???

MISSED IT BY THAT MUCH!!

Once again I have to wonder….WHO approved this?  Seriously.   Do you really want people ordering a Dog Dew combo?  Mountain Dew has had a lot of clever and fun ads…but this one should have been tossed where dog do usually goes – on the trash pile.

Again, I get that any publicity can end up being positive.   But just how negative can an association be between things before subconsciously people start avoiding that product.

A lot of obvious nicknames and similar slogans come to mind:  ‘Poop a Dew’,  “Dew Doody’, among others.  And don’t even get me started on the sexual references that this combo brings to mind.

Here’s an idea.  If you want to stick to this line of advertising and marketing – here’s your next slogan:  “Dogs do Dew too!  Do you?”

So Mountain Dew, for the most unpalatable ad in a long time, the Missed It By That Much award is yours.

Stinky Stinky Stinky

Stinky!  Stinky!  Stinky!  Hefty!  Hefty!  Hefty!

That’s the audio for a new Hefty trash bag commercial.  Wow.  Do they really want that association?  Everytime I think of Hefty I should think stinky?  I get the point.  Hefty takes care of the worst trash.  But that commercial is so obnoxious that we mute it when it comes on.  And guess what Hefty folks?  If we muted it, we aren’t watching it either.  Auditory memories are strong.  You just associated your product with an extremely negative auditory memory.  Wise up.  When people go shopping for trash bags they don’t buy the one they have a negative association with.

For coming up with the worst possible association for a trash bag, Hefty gets the “Missed It By That Much” Award

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