Stinky! Stinky! Stinky! Hefty! Hefty! Hefty!
That’s the audio for a new Hefty trash bag commercial. Wow. Do they really want that association? Everytime I think of Hefty I should think stinky? I get the point. Hefty takes care of the worst trash. But that commercial is so obnoxious that we mute it when it comes on. And guess what Hefty folks? If we muted it, we aren’t watching it either. Auditory memories are strong. You just associated your product with an extremely negative auditory memory. Wise up. When people go shopping for trash bags they don’t buy the one they have a negative association with.
For coming up with the worst possible association for a trash bag, Hefty gets the “Missed It By That Much” Award