Wolf in Sheep’s Clothing – Pepsi Ad Against Coke
I put this in the missed it column. It is funny. It is clever. But with both names prominently displayed it will be hard for the message to be remembered. Will the coke cape be remembered as a hero’s cape? The cape is almost completely hiding Pepsi. That lends itself to the idea that Coke is the victor. Swallowing up Pepsi. The Pepsi logo in the bottom right doesn’t draw enough attention to alter these possible views. Hats off to Pepsi for being creative and funny but it needed rethinking. The Coke cape shouldn’t have shown the entire Coke logo. The Pepsi logo should have been stronger. Ah well.