Monthly Archives: November 2015

Pepsi Revives No Matter How ‘Dead’ You Feel

Wonder how this will effect the ZomPoc?

Wonder how this will effect the ZomPoc?

Now this is perfect.  Pepsi is so powerful that it can revive even a dead person.  I do wonder how this will impact the ZomPoc?  Is this maybe how it all gets started?  Someone spilled a Pepsi over a grave and voila!  Zombie Apocalypse!

The product name is prominent.  The image is engaging and memorable.  It isn’t offensive (except to a very very small percentage of  viewers).  It is funny.

Well done Pepsi!  Nailed it!


Wolf in Sheep’s Clothing – Pepsi Ad Against Coke

Wolf In Sheep's Clothing - Missed It

Wolf In Sheep’s Clothing – Missed It

I put this in the missed it column.  It is funny.  It is clever. But with both names prominently displayed it will be hard for the message to be remembered.  Will the coke cape be remembered as a hero’s cape?  The cape is almost completely hiding Pepsi.   That lends itself to the idea that Coke is the victor.  Swallowing up Pepsi.    The Pepsi logo in the bottom right doesn’t draw enough attention to alter these possible views.  Hats off to Pepsi for being creative and funny but it needed rethinking.  The Coke cape shouldn’t have shown the entire Coke logo.  The Pepsi logo should have been stronger.  Ah well.

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